How to run a successful multichannel social media promotion

Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use?

In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube – and that’s just the social sites we hear about daily.

As a business, it can be challenging to figure out the what, the where, and the how of doing a multichannel social media promotion.  

I’d like to address what it takes to be successful at that task, but in order to do so, we  should first define what is a multichannel social promotion, what makes each channel unique, and what success actually looks like.

Facebook gets rid of promotions, sweepstakes restrictions

Last year, Facebook put in place rules that restricted the ability of marketers to use the world’s most popular social network to run promotions and sweepstakes. These restrictions were largely a disappointment to the Facebook marketers who were aware of them, and a risk to those who weren’t.

But this week, marketers received good news: Facebook has apparently decided to relax its restrictions.

Revealed: the secret to social media marketing success

When JetBlue wanted to celebrate its 10th anniversary, it decided to
sell a limited number of tickets for $10. That’s a tall order, so for
help with the difficult task of convincing consumers to buy $10 airline
tickets, it turned to TBG, a London-based digital agency that
specializes in Facebook marketing.

The result: JetBlue saw amassive
response from TBG’s Facebook ad buy, revealing the secret of social
media success.

That secret: giving away stuff for free or at a significant discount is a great way to ‘engage‘ consumers on social networks.