If you’re a frequent web user it’s inevitable that you will at some point have been asked to login to a site using your Facebook ID.
It tends to be a popular option with publishers and content sites as it offers an easy way to expose their brand to a wider audience, however it’s not uncommon for ecommerce sites to ask customers to login using Facebook.
That said, ecommerce sites offering a Facebook login are still in the minority.
A study by Sociable Labs in September 2012 found that just 30 of the top 500 online retailers have implemented login with Facebook, which shows that the majority of ecommerce sites feel they are better off without it.
But that doesn’t necessarily mean that a Facebook login option has no place in ecommerce. In fact, last year we published an infographic which showed that 40% of consumers prefer social logins over a guest account.