proximity marketing

Five ways retailers are helping in-store shoppers using digital channels

2017 has been a tough year for offline retail, but even as a growing number of retailers shutter stores and rethink their strategies, they’re continuing to work to improve offline customer experience, including through the use of their digital assets.

Here are five ways retailers have improved the in-store shopping experience through digital channels.

The last few inches of marketing is about relationship building

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

And marketers are eager to take advantage of this new opportunity.

Only these last few inches of marketing aren’t about sales opportunities and customer conversions. They are about trust and relationships.