When it comes to social media ad performance: context is still key

As new ways to advertise and market products in the social sphere continue to proliferate, it’s important to keep track of what is performing best for brands. According to a new study from psychological research firm Psychster, sharable items increase both engagement and purchase intent. 

And while it may be hard for branded content to assimilate completely into the social world, matching advertising to its surroundings is still a great way to increase performance in the space.