Bridging the digital divide between marketers and consumers: new report

Today, PulsePoint released new research in conjunction with The CMO Club and Digiday on what they are terming the Digital Divide. This report examines digital marketing capabilities, top challenges and priorities of brands, agencies and publishers.

PulsePoint first decided to conduct a study to analyze the gap in perception between publishers, advertisers and agencies and how they use digital channels. Surprisingly, there was not much difference between the groups but rather between what they were doing and what the consumer expected.