purchasing decisions

How to turn consumer inaction into action: five tips

Making decisions is tough. Consumers today have more choice than ever, and in many markets, competition is fierce. For many individuals, pulling the trigger and making a big decision is all but impossible.

Needless to say, consumer inaction is a problem for businesses. If you can’t convince potential customers to make the decisions that lead to them becoming customers, you don’t have a viable business.

Social media doesn’t drive purchasing decisions: report

Can social media influence purchasing decisions? Lots of time and money
has been invested in a clear bet that the answer is ‘yes‘.

Some cite anecdotal reports regarding commercial activity on sites like
Twitter, for instance, as evidence that popular social media services
are playing an increasingly important role in purchasing decisions. But
is social media the boon to the influence of purchasing decisions that
many believe it is?