Advertisers pull out the big guns in battle against ad blindness

What’s the best way for advertisers to reach consumers on the web? For
advertisers grappling with ad blindness, there are two possible
options. The first: develop more efficient ways to interact with
consumers online. The second: make it harder for consumers not to tune
out your ads.

Not surprisingly, while advertisers experiment with the first option, they’re also pinning their hopes on the second.