IAB: mobile ad spend increased 157% to £203.2m in 2011

Mobile ad spend increased 157% in 2011 to a record £203.2m, according to the IAB and PricewaterhouseCooper (PwC).

With smartphone ownership now standing at 53% in the UK, the IAB attributes the growth to the rapid uptake of apps and social media, fuelled in part by cheaper tariffs.

Consumer use of smartphones and strong tablet sales has sparked a surge in interest from brands, particularly in the retail, technology and FMCG sectors.

The report also states that 51% of Britons now use a mobile device while watching TV, causing advertisers to create more engaging and interactive rich media ads.

O2 Media MD Claire Valoti said the study reflects the confidence in the marketplace that brands and media agencies have around mobile.

IAB: Best year ever for digital advertising?

Will 2010 be the best year ever for interactive advertising? If the numbers released today by the IAB in conjunction with PwC for he first half of the year are any indication, this year is one for the record books.

For the first half of the year, US internet ad revenues totalled $12.1B, the best recorded number ever for the period, reflecting 11.3% growth over the same period last year.

Q2 was even rosier when broken out. Revenues of $6.2B reflect the second-highest quarterly results ever, and a near 14% increase over Q2 2009.