Q1 search spend

Adobe: UK mobile search spend up 250% in Q1

Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe.

Mobile now accounts for 11% of all UK search spend compared to 8% in the US.

Of this, tablets alone accounted for 4.25% of UK search spend.

But despite this boom, Adobe’s Global Digital Advertising Update shows that overall search spend only increased by 2% in the UK compared to 16% in the US.