QA

Q&A: Steffan Aquarone on online video best practice

Econsultancy has just published an updated version of its Online Video Best Practice Guide. The latest report reflects the evolution of online video from simply a ‘nice-to-have’ to a strategic marketing tool. 

We caught up with the report’s author, Steffan Aquarone, to find out more about how the world of online video has changed since the last version of the guide, and what the future holds for this rapidly moving space. 

Q&A: Twitter’s UK sales director Bruce Daisley

Twitter has taken huge steps forward of late in terms of its strengthening its advertising offering.

In March, it starting letting advertisers target Promoted Tweets to desktop computers and laptops, or specifically to the 55% of its active users who log in via a mobile device.

Then last month it extended its roll out of its self-serve ad platform to a further 10,000 new advertisers in partnership with Amex.

While success in this area makes this look like a steady path to monetisation, we talk to former Googler and new UK sales director Bruce Daisley about his plans.

Speed up your site with Google Page Speed

With broadband internet connections so prevalent around the world, it’s easy for web designers and developers to get a little bit lazy when it comes to optimizing the pages they create or that their applications generate.

After all, a broadband connection is usually pretty forgiving and can even render certain best practices and good habits entirely unnecessary.