It has been said that, “great minds discuss ideas, average minds discuss events and small minds discuss people.” But any discussion about doing business in China cannot help but talk about people.
According to the China Internet Network Information Center (CNNIC) by the end of 2013 there were 618m internet users in China. This is around 46% of the population. 500m people use mobile devices to connect to the internet and 302m people are e-shoppers.
But I don’t want to focus on discussing people, although it is quite clear that is a barometer of business in China. I want to discuss some ideas as to how to connect with these people.
What ways can brands from outside China reach these people?