QR fail

QR codes: the good, the bad and the ugly

Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers. 

At our Digital Cream event this week, I was discussing QR and mobile marketing with Mark Brill, who had been moderating the mobile roundtable. 

The upshot is that, when used well, QR codes can be a useful tactic for marketers, when used badly they’re utterly pointless. 

Mark showed me some excellent examples of QR codes, good and bad, from his Pinterest page.

Here is a selection of those….