QR codes are smart barcodes that have a lot of potential to bridge the gap between online and offline marketing.
QR codes are image-based links to information. QR stands for ‘quick response’… instead of remembering and typing a URL / phone number you just take a picture of a QR code, and it does the rest.
In a nut, here’s how it works:
- You create a code (an image).
- Someone takes a picture of it on a smartphone.
- The code is deciphered via a QR reader.
- It becomes a link to provide the viewer with information.
In a moment I’ll show you how to set one up…