qualifications

The class of 2012: Are businesses doing enough to find digital talent?

University careers services are not currently well equipped to provide advice on jobs in digital. In fact, given the lack of internal digital knowledge in most institutions and scarcity of up-to-date courses, meaningful advice from any quarter is thin on the ground.

Even graduates from relevant degrees such as marketing, advertising or media are largely unaware of the vast array of opportunities available.

Is SEO a science?

Is SEO a science? Yes, says Mike Baxter, Lead Consultant on Econsultancy’s Digital Certificate in Search Engine Optimisation

Econsultancy recently launched the UK’s first university accredited Digital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry. 

Here, Mike discusses the value of the certifcates, and explains why SEO is a science, not an art…

Q&A: Vivien Underwood on Econsultancy’s Digital Certificates

Econsultancy recently launched the UK’s first university accredited Digital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry. 

Academic accreditation is provided by Manchester Metropolitan University (MMU) and courses currently available include analytics, SEO, and social commerce. 

I’ve been speaking to Vivien Underwood, our Head of Professional Development, about the certificates…

Digital graduate schemes: who’s investing for the future?

A large concern that I’m hearing across the industry, certainly in the UK at least, is that there seems to be a widening gulf separating those who have digital skills and those who don’t.

I think this is partly due to a lack of training investment by companies, for fear of staff leaving to rival companies later on: the online sector has a reputation for notoriously high staff churn. 

Raising the bar: Econsultancy’s graduating class of 2011 builds on last year’s success

Econsultancy’s qualifications team is chuffed to bits to hear the news that this year’s MSc in Digital Marketing Communications graduates not only achieved their qualifications, but aced them.

Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc’s first distinctions. The university described all this year’s dissertations as outstanding and we’re inclined to agree!