Quality Score

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What is Google Ads and how does it work?

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

Four often overlooked factors in PPC advertising

Yorkshire in March 2013 When planning and optimising PPC advertising, it’s important to look at how external factors can effect its success. 

In this post I’ll look at some oft-overlooked factors which can affect the success of your PPC campaigns.

How healthy is your PPC account?

Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.

Here at Confused.com we manage several different PPC accounts, and have compiled a list of reports you could run every month (just using AdWords) to check how ‘healthy’ your accounts are.

(I must thank 2 agencies we work with: NetBooster and Essence Digital for inspiring some of these for us!).