Augmented Reality vs. Virtual Reality: where should brands focus?
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?
Virtual reality technology can be downplayed as being limited to only niche applications.
Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.
However brands in the travel industry are already exploring how they can use it to market and sell more effectively.