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Is the CPA model holding real-time bidding back?

Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend that experts don’t believe will end any time soon.

Real-time bidding, of course, isn’t the end-all and be-all of digital advertising, and there are numerous areas for concern.

But is the entire model for how ads are bought and sold via RTBs broken?

Reddit’s dream: I’ll trade you all of these page views for all of your money

Last week, I wrote about popular user-generated news site Reddit,
which, despite being owned by Conde Nast, finds itself having money
problems.

To solve them, at least temporarily, it asked for donations. And it got
plenty of them — approximately 6,000. Calling the fundraising campaign a “triumph,” a member
of Reddit’s team also wrote, “It’s given everyone involved with reddit
a good kick in the pants right when we needed it.