Quattro Wireless

Apple to developers: iPhone GPS is only for “beneficial information”

When it comes to marketing, ‘location, location, location’ has always
been important. But thanks to the rapid growth and maturity of mobile
technologies, ‘location, location, location’ is taking on new meaning.

Location-based advertising is potentially the holy grail of mobile
marketing. And it appears that Apple, which occupies an important
position in the mobile market with the iPhone, apparently wants to keep
location-based advertising opportunities to itself.