quirky acounts

Nine brands with quirky Twitter accounts

Last week O2’s network crashed for 24 hours, leaving its customers fuming as they were forced to face life without text messages and Facebook mobile.

While O2 subscribers are unlikely to forget the experience in a hurry, those of us who use different mobile operators were treated to a masterclass in PR by the staff operating the company’s Twitter account.

Flooded with hundreds of messages, O2’s social team responded courteously to customer queries and justified complaints, while also giving some sharp, funny comebacks to a few abusive individuals.

However, while this was a great way to maintain some humour in an otherwise disastrous situation, some could have viewed it as too close to smug and uncaring at times.