quotes

28 inspiring mobile marketing quotes

Think of this as the online version of ‘hang in there baby’.

Although to quote The Simpsons, as is my persistent temptation: “determined or not, that cat must be long dead by now”.

That’s probably not the most ‘inspirational’ start to a post that has ‘inspiring’ in the headline, but stick with me… 

On first impression, I am tasked with a tricky remit here. Bring together a collection of inspiring quotes from around the world of marketing on a subject that perhaps isn’t the most exciting topic to the everyday person about town, in order to fire your minds into thinking differently, thinking creatively or even just thinking full stop about mobile marketing. Sounds tough?

Of course you and I both know, savvy marketer, that mobile is one of the most crucial platforms in your marketing strategy. 

It was only less than a year ago that I remember writing sentences like “soon mobile phones will be the primary screen in which consumer’s engage with the digital world”. Now it just seems blindingly obvious. Writing about the dominance of mobile devices over desktop is old news. Also note the disappointing lack of Simpsons reference.

However if you’re still battling with senior execs over the importance of focussing on mobile, or if your marketing team needs a little extra push in the rallying-cry department, or if you just need a little inspiration yourself, here’s a few words on mobile marketing that may just help.

Altruism and sheer bloody mindedness: lessons from digital pioneers

Fresh thinking is vital if we want to grow and adapt with (or even ahead of) new technologies and innovations. If we stagnate we lose, just ask the England cricket team.

This often means taking some time away from regular projects and responsibilities, and giving ourselves space to look at things from other viewpoints and perspectives.

In my case, while ruminating about personal and team goals for 2014, I found myself exploring inspiration and ideas from some of our greatest digital pioneers.

The digital marketing year in quotes

As always, there was lots of comment-worthy developments in the world of digital marketing this year.

Here’s my summation of 2013 in quotes, from changes at Google, to acquisitions and mergers, and developments across social networks.

Got other quotes worthy of inclusion? Do leave them in the comments section below.