Think of this as the online version of ‘hang in there baby’.
Although to quote The Simpsons, as is my persistent temptation: “determined or not, that cat must be long dead by now”.
That’s probably not the most ‘inspirational’ start to a post that has ‘inspiring’ in the headline, but stick with me…
On first impression, I am tasked with a tricky remit here. Bring together a collection of inspiring quotes from around the world of marketing on a subject that perhaps isn’t the most exciting topic to the everyday person about town, in order to fire your minds into thinking differently, thinking creatively or even just thinking full stop about mobile marketing. Sounds tough?
Of course you and I both know, savvy marketer, that mobile is one of the most crucial platforms in your marketing strategy.
It was only less than a year ago that I remember writing sentences like “soon mobile phones will be the primary screen in which consumer’s engage with the digital world”. Now it just seems blindingly obvious. Writing about the dominance of mobile devices over desktop is old news. Also note the disappointing lack of Simpsons reference.
However if you’re still battling with senior execs over the importance of focussing on mobile, or if your marketing team needs a little extra push in the rallying-cry department, or if you just need a little inspiration yourself, here’s a few words on mobile marketing that may just help.