QVC

woman introduces her fashion jewelry mechandise. Editorial credit: helloabc / Shutterstock.com

How ecommerce brands are incorporating live streaming into digital strategy

The China Internet Report predicts China’s livestreaming market will reach 613 million users in 2020. That makes live commerce big business in China, with more than 900 live-streaming sites now allowing consumers to interact and buy from brands in real-time – a market that, according to forecasts by iiMedia, will reach RMB 916bn by the […]

QVC shows how not to design a checkout

On the Econsultancy blog we often highlight examples of websites that offer a great user experience as it’s useful to be able to see good design in practice.

When it comes to checkouts, we’ve used ASOS and Quiksilver to demonstrate how the process should be optimised to reduce basket abandonment and increase conversions.

And we also think it’s useful to highlight examples of brands that aren’t getting it right and could do with redesigning their site to improve the user experience.

QVC falls into this category. Its checkout process feels like it hasn’t been updated in several years, and there are several major issues that could be causing lost sales…