The AA recently launched a shiny new responsive website, meaning the online experience is optimised for all screen sizes.
Presumably the AA receives a high proportion of mobile traffic from motorists looking to request roadside assistance or check for traffic updates, so it’s about time that the company adopted responsive design.
And in keeping with the latest trends it has shown skeuomorphism the road by opting for flat design.
Having recently gone through the arduous task of trying to get last minute breakdown cover for a VW campervan, I’m all too aware of the UX issues that can plague the AA and its ilk (I ended up doing it by phone).
So here’s a quick analysis of the AA’s new homepage in comparison to several of its competitors…