A new survey of UK smartphone and tablet owners shows that mobile is helping to drive an increase in impulse buying, particularly for clothes and music.
However the results also show that security concerns remain a key reason preventing consumers from embracing m-commerce.
The survey, commissioned by Rackspace, interviewed 2,009 smartphone and tablet owners on their attitudes towards various aspects of m-commerce.
It found that just 40% of respondents make purchases using their device, meaning that there is still a huge amount of room for m-commerce to grow even among the current audience of smartphone and tablet owners.
This figure is slightly lower than data from our Multichannel Retail Survey which found that 25% of all UK consumers had made a purchase using their mobile.