Radio

Report: Digital radio sales soar in Australia

The popularity of digital radio is on the rise in Australia with a new report finding that sales figures have reached record highs, exceeding industry expectations. 

Commercial Radio Australia (CRA) has released their 2013 Digital Radio Industry Report, which shows that around 1.5 million people are listening to digital radio on DAB+ devices each week.

While this figure represents only 11.6% of total radio listeners, it is an increase of almost 300,000 people on the year prior. 

Google shutters TV Ads platform but makes inroads against traditional ads

Google may be online advertising’s 800 pound gorilla, but using its digital dominance to push into traditional advertising markets has proven to be a real challenge.

In 2006, for instance, Google began trials of a platform designed to help advertisers more efficiently purchase ad inventory in newspapers.

In 2009, the search giant killed the offering. Ditto for a similar platform created to move radio ad inventory.

So perhaps it won’t come as a surprise that Google has decided to throw in the towel on Google TV Ads, an extension to AdWords that made it possible for advertisers to “bring digital buying and measurement technologies to traditional TV advertising.”

Internet ad spending resumes double-digit growth: report

The internet may not be a spring chicken, but with most ad budgets still out of proportion with where it sits in the ad world, there’s still plenty of room for growth in internet advertising spend.

Need proof of that? Look no further than Nielsen’s latest quarterly Global AdView Pulse report, which looks at ad spending across multiple channels, including the internet, television and newspapers.

Marketing budgets to increase in Q3/Q4: report

Is the global economy back on track? There’s probably no question more capable of sparking a heated debate. But if the optimism of marketing directors in the UK is any indication, things are getting better.

According to the Royal Mail’s second annual confidence tracker poll, conducted in partnership with The Marketing Society, found that a third of the UK’s top marketing directors anticipated an increase in marketing spend in the second half of 2010. More importantly, only 13% of those polled expected their budgets to be cut.