The overenthusiastic use of hashtags is one of the most annoying aspects of Twitter, particularly when the hashtag in question is overused or just doesn’t make any sense (e.g. #justsayin).
But they are also a vital part of the mechanics of Twitter, so marketers need to be able to come up with a good hashtag if they want their social campaigns to have any impact.
The use of hashtags is something we’ve previously looked at in posts rounding up 2012’s biggest social media fails and looking at Twitter’s relationship with TV. You can also find out more in our Twitter for Business Best Practice Guide.
And to help marketers avoid breaking some of the cardinal sins of hashtagging etiquette, RadiumOne’s European MD Rupert Staines has put together a handy list of dos and don’ts.
So here’s what you need to know…