rail websites

Ten things Eurostar needs to improve online

While looking for ideas for my summer holiday recently, I looked at the Eurostar website, and was disappointed by the poor user experience. 

I’ve listed ten areas where Eurostar could improve online, and which would have a positive effect on its conversion rates…

UK rail websites fail usability test

Thanks to overcomplicated and unreliable websites, two thirds of people were unable to book a rail journey from the UK to European cities.

Just 33% of users in the study managed to complete the task, compared to 98% who tried to book the equivalent flight online. Rail tickets also took nearly twice as long as flights to book. I’ve been looking at a couple of rail websites to see what was so difficult.