Ramshackle Glam

Three tips for negotiating with online talent

Just when we were coming to terms with “blogger” being as legitimate a title as “journalist,” we learn that some are falling into a more rarefied category: online talent.

That subset, a wider group that includes Instagrammers, Pinners, Tweeters, and YouTubers, has reps who negotiate deals resulting in anything from emceeing runway shows and styling lookbooks to signing on as a brand ambassador for a major retailer.