Hey there, treasured readers. I’m Randall Mason – but you, and only you, can call me ‘Mase.
If you’re wondering, ‘who is this Randall Mason’, I am a trendgineer. Engineer of trends. And devotee-turned-protégé of Ashley Friedlein.
I’ve spent the past weeks covering the Festival of Marketing and getting a scoop on the action before it happens (which is 12-13 November).
What I am about to tell you comes straight from the source. The source that feeds Google itself. That’s right – I got F2F with marketing legends in my totally unrated, unabashed interview series.
And from these conversations, I’ve galvanised a list of the 10 hottest topics that will be reverberating from the stages at the festival.