Random House

Why your brand should definitely be on Tumblr: 10 fantastic examples

This article will only have one use of the term ‘millennial’ and I’ve just used it up already.

The majority of Tumblr users are under 34 years old, which basically means I only have approximately eight months left to legitimately write about the micro-blogging platform before the core demographic cast me out towards the shores of an increasingly older person populated Facebook. 

“Hi mum. They finally kicked me out of their stupid club. Yes I’ll look at the photos of your embroidery. Yes I’ll leave a comment. Sigh.”

So what’s the appeal of Tumblr? What are the benefits? Are there any brands currently excelling on the platform?

Let’s first take a look at some stats to grab your attention.

Five examples of brands that are nailing Pinterest

As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.

There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.

It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.

So which brands are doing something more than that and creating a deeper engagement via Pinterest?

Study: free e-books are good for print sales

Does giving away free product lead to more sales? Many argue that, online, it does. But there are an equal number of skeptics. So who is right?

When it comes to how free e-books influence print sales, a study published in the Winter 2010 edition of the Journal of Electronic Publishing concluded that giving away free e-books is often good for business, at least in the short-term.