Google has confirmed that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, has begun “slowly” rolling out. What can marketers do to prepare for this change?
What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and you’ll find a wide array of different articles each claiming to have THE definitive answer on what you need to pay attention to in order to rank highly in search.
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance?
It’s here. After more than a year of waiting, the search giant this week announced that it is rolling out mobile-first indexing.
Here’s what you need to know about the new functionality.
The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.
In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.
Earlier this year, Google revealed that prominent interstitials encouraging users to install mobile apps drove users away by the boatload on its Google+ social network.
It’s nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal.
This move, dubbed ‘mobilegeddon’, is part of the trend for Google to focus on UX factors when ranking sites.
Here are some of the sites that may need to take action…
Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015.
Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people.
There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day.
How can its impact benefit digital marketers?
It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.
Google’s authorship markup feature allows news, other online publications and blogs to use the rel=”author” tag to connect their authors’ online articles to official author profiles on Google+.
The profiles include a profile photo, biography, information about their activity and followers on Google+ as well as links to other articles by the author.