ranking factors

Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.

In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.

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Wikipedia and SEO: what every digital marketer needs to know

Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people.

There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day.

How can its impact benefit digital marketers?

Does Google’s authorship integration affect search rankings?

It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.

Google’s authorship markup feature allows news, other online publications and blogs to use the rel=”author” tag to connect their authors’ online articles to official author profiles on Google+.

The profiles include a profile photo, biography, information about their activity and followers on Google+ as well as  links to other articles by the author.