Q&A: RAPP UK CEO Marco Scognamiglio on digital excellence

The call for participation in Econsultancy’s Top 100 Agencies Report is now open.  

With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.

Here Marco Scognamiglio, CEO of RAPP UK, discusses using data properly in marketing, RAPP’s mobile platform offering, and key upcoming trends across the industry.