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Digital agencies’ daily rates increased by 6% since 2012: report

The average digital agency daily rate has increased by 6% in the past two years, according to a new survey by Econsultancy.

Smaller agencies (with projected turnover of less than £1m) reported the most significant increases with rates up 8% since 2012.

In contrast respondents with a turnover greater than £1m reported an average rise of just 3%.

However the average results mask the fact that many digital agencies achieved huge increases in their daily rates in the past two years.

According to the results, more than two fifths (44%) of agencies said that their average charge-out rates have remained the same since 2011, but the same amount (44%) reported increases of up to 40%.