Reach Generator

Facebook launches Demo Tool for Sponsored Stories

Facebook, which is fast-headed towards a record-breaking IPO, is betting a lot on Sponsored Stories.

It’s clearly counting on the paid ads, which appear in the news feed and perhaps most importantly, be displayed to mobile Facebook users, making them the company’s first mobile ad unit ever.

With IPO looming, Facebook reminds brands: all your fans belong to us

Many brands have spent the past several years getting consumers to ‘like’ them on the world’s most popular social network, Facebook. And for a seemingly good reason: when it comes to location, location, location in social, you can’t beat Facebook, which may surpass the 1bn registered user mark this year.

But after a recent lavish event Facebook held for brands in New York, brands may be asking whether Facebook is working for them, or they’re working for Facebook.