Depressingly, the life of an email marketer is one of minorities, even the best email campaigns are opened by just a tiny minority of people.
And as a result, every one of us has mused at one point or another, ‘How can I get these non-opening 80% to engage with me again?’
And so we send out re-engagement campaigns, get a couple or three percent response, and think we’ve done a great job.
Phil Manger of Future Publishing and I thought this logic was faulty and that we could do better. The results? We bettered a traditional re-activation campaign by 255%.
Want to find out how? Read on.