Are you reactive or strategic?

A new year is a great opportunity to pause and take stock. It is a chance to look at how your digital offering evolved over the last year and what opportunities are ahead for 2013. 

First, lets look back at last year. How much of your time was spent actively planning the future of your site as opposed to reacting to circumstances and requests for change? Did your digital strategy have clear leadership or was it shaped by events?

What about this coming year? Do you have a clear roadmap for development over the next year? Are things on that roadmap because they will help achieve clear business objectives? How are you going to measure the success or otherwise of your roadmap?

Finally do you have staff in place, not only for the ongoing management of your site, but to think and plan strategically over the long term?