real-time analytics

Companies seek to understand their customers better in 2013: report

A business can’t survive and thrive without customers, but when it comes to understanding customers, many companies feel like there’s a huge gap between what they know and what they need and want to know.

In fact, companies “are desperate to understand more about their customer” according to Yesmail Interactive president Michael Fisher.

Facebook launches real time analytics

More than ever, businesses are understanding that data is important. But the main importance lies in not how much you collect but how you use it.

At the Facebook Marketing Talks Live event, Facebook’s David Software Engineer, Louis Eisenberg, explained how Page Insights can help build connections and engage a wider audience with your content. The most exciting announcement of this break away session had to be the roll out of real time analytics for Facebook pages.

IBM unveils analytics appliance for retailers

While companies like Facebook, Twitter and LinkedIn capture most of the social media spotlight, one of the world’s biggest technology stalwarts, IBM, is quietly cashing in on social networking.

And Big Blue is trying doing the same thing with retail, where it sees a $20bn opportunity for software this year alone.