real-time search

Are you practising advanced SEO in 2011?

I’m moderating the SEO roundtable discussions at the upcoming Econsultancy Digital Cream where client-side marketers discuss approaches to improve their digital marketing. 

On the SEO table, the discussion naturally turns to “Advanced” SEO tactics. So to prepare for the event, I’m currently thinking through what is Advanced SEO and what is new for SEO in 2011.

This is a preview of what I think the major issues are to succeed with SEO in 2011 and I’ll share what we discuss at the event afterwards.

How to extend your Twitter experience by using third party tools

How to extend your Twitter experience by using third party toolsEarlier today I wanted to locate a tweet from 13 October 2010. I happened to know the date, but not the precise Twitter URL of the tweet in question. It turns out that it is pretty much impossible to search for date-specific tweets on Twitter itself.

So I asked the question on Twitter and once again the glorious hive came to the rescue. All manner of wonderful workarounds and suggestions were fired back at me. Some worked, others didn’t, but within 10 minutes I’d found the random tweet I was looking for (despite throwing a few curveballs along the way). 

Many of us are now fairly advanced Twitter users with our own personalised Tweetdeck or Hootsuite set ups, and our Twitpic and Yfrog accounts, but there are lots of other tools out there that can help us to enhance and optimise our Twitter experience. I thought I’d share a few of them with you…

Search, social and display: time to get real

The boundaries between search, social and display media are diminishing. This means advertisers, agencies and marketers face a new kind of challenge.

The search world is changing into a new type of ecosystem, one where all forms of digital media can be purchased, tracked, and have ROI attributed via a single platform. It’s only a matter of time before search and other forms of digital marketing can no longer be viewed in silos. In fact, it’s happening as you read.

Eyes don’t lie: consumers cold to real-time results so far

If you listen to the tech set, you might think that real-time is one of
the most important areas search engines should be focusing on. The
search engines themselves do too.


Google, Bing
and Yahoo have all done deals with Twitter to acquire
real-time data. But what do consumers think? According to digital marketing agency OneUpWeb, real-time is real disappointing.

Google’s real time SEO ranking factors for Twitter

Google’s recent move into real-time search has generated a lot noise in
the internet industry recently, not least among the SEO professionals.

The search engine is now indexing tweets from Twitter and other status
updates from other social media sites, including Myspace and Facebook.

Most of the time real time results are currently displayed on the top
half of the page, which is prime real estate, and as such SEOs are keen
to understand what makes Google tick.

Your tweets: worth $25m?

When Twitter signed deals with Google and Microsoft giving the two technology giants full access to its stream of tweets, it was clearly a big deal for Twitter and created a lot of discussion about the future of search.

Some reported that the deals would earn Twitter modest amounts: a few million bucks each. But nobody knew for sure since Twitter is a private company.

Search experts weigh in on Google and Bing’s real-time deals with Twitter

Twitter’s deals with Microsoft (Bing) and Google have the blogosphere and Twittersphere abuzz. ‘Real-time search‘ has been a hot topic in 2009 and there has been much speculation on Twitter’s strategy vis-à-vis the real-time search opportunity. It appears that we now know what that strategy is: sell firehose access to the Twitter stream to the search engines and let them do what they do best.

The Bing and Google deals could be significant. Depending on what Bing and Google decide to do with their Twitter firehose, internet users could potentially see SERPs that are heavily influenced by Twitter activity, which would mean that SEOs will have to deal with Twitter as a ‘ranking factor‘. Of course, nobody knows all of the details yet, which is why I thought it would be worthwhile to see what experts and observers are saying about the deals.

Xing brings real-time Twitter search to its social network

Real-time search is all the buzz but increasingly and the focus is on Twitter in this area. But increasingly, some of the most useful Twitter real-time search products aren’t on Twitter.

XING, a social network for professionals that counts more than 7m members, is a good example of that. Last week, it rolled out a real-time Twitter search app for its members called Twitter Buzz.