Amplification has been a big word in social media for over a year now and Twitter’s Amplify product allows advertisers and broadcasters to push photos and video through Twitter Cards.
Facebook has reduced the reach of organic posts from companies and is consequently providing a clearer proposition to advertisers, particular with some of its mobile and location-based products.
Grabyo is a UK company that provides a video platform working with Twitter (through Twitter Amplify) and Facebook to allow sharing of real-time video clips on social media.
In a new report, the company has analysed 2,500 clips of live TV shared on social by major broadcasters and rights holders between September 2013 and March 2014.
Here are some of the findings.