recession

Advertisers shouldn’t fear the Fiscal Cliff

It can be easy to forget that at this time four years ago, the future of the global economy was in limbo. Financial markets around the world were in chaos and the specter of a global depression was being taken seriously.

Today, the internet economy is booming and retailers are expressing optimism for the holiday shopping season.

But under the surface, there is growing concern. As AdAge points out, if you take away all of the advertising activity around the Olympics and the United States election cycle, ad sales have been softer this year. And now advertisers have a new worry: the Fiscal Cliff.

Preparing for the next recession: five tips

In 2008, the world nearly ended as the global economy experienced its worst downturn in decades. The ‘recovery’ hasn’t exactly been easy, but those of us in the digital economy have been lucky as technology and online industries have thrived.

Increasingly, however, economists are voicing concern that the global economy is on the precipice again. Yes, these are some of the same economists who missed the signs that the global economy was on the brink of collapse several years ago, but nonetheless, the warning signs are hard to miss.