recipe search

Bing keeps cooking up new recipes for vertical search

The ‘verticalization’ of search continues. Bing, which already
serves up specialized search results for verticals including travel and
shopping, is adding another niche to its portfolio: recipes.

new recipe results pull in data from popular recipe websites and give
searchers the ability to display and filter recipe results via a
recipe-specific interface. The goal, obviously, is to give consumers
searching for their next home cooked meal one more reason to use
Microsoft’s ‘decision engine‘.