Five ways niche ecommerce sites can beat Amazon

Fans of feel-good 90s movies will recall Meg Ryan’s valiant but doomed struggle to save her corner bookstore from Tom Hanks’s big box rival.

Ecommerce niche sites have found themselves in a similar drama, battling to hold their place in the market and the SERPs against mammoth retailers like Amazon, Staples, and Walmart.

While these larger sites certainly have both marketing and SEO advantages: fast delivery, aggressive pricing, enormous SEO budgets, big brand preference from Google, an easier time adding or removing links,  it’s important for niche site marketers to recognize that, in certain aspects, they can have an edge.

Here’s how…