Manchester United has only been active on Twitter and Sina Weibo for one month, and Google + for less than a week.
But with MUFC website traffic, in the last month of the 2012/2013 soccer season, at 67m page views, it’s obvious there’s plenty to work with here.
Along with a well-established Facebook page, MUFC has a foolproof and rather well executed strategy, best summed-up by the first G+ post.
Here you’ll find a steady stream of iconic imagery, behind-the-scenes access, in-depth analysis and succinct storytelling about our club’s rich history.
With Facebook adding many opportunities for MUFC to harvest email addresses from competitions and the like, and G+ a promising prospect for the same, there’s much to be cheerful about. Growing a big sports brand on social media is the equivalent of hitting a cow’s backside with a banjo.