Reddit

Eight tips for advertising successfully on Reddit

For years, marketers have talked about Reddit. Depending on who you asked, Reddit has been the next big thing in digital advertising, or a mirage of epic proportions.

While the jury is still out, Reddit’s popularity can’t be disputed. Reddit is just as large as Twitter, if not larger following the latter’s fake account purge, and has far higher engagement. In fact, as measured by time spent per user per day, Reddit’s audience is more engaged than Facebook’s.

Five brands that proved marketing on Reddit can work

You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. 

Yet despite the risks, some marketers have managed to pull it off.

In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. 

Marketing on Reddit: a potential goldmine or a fool’s errand?

On paper the answer is the former: 7.87bn monthly pageviews and 203m unique monthly visitors at the time of writing.

Not to mention engagement levels most sites can only dream of and ready-made communities for every topic or industry you can imagine.

But is all that Reddit traffic actually of any value to marketers, or should we just leave the whole terrifying place well alone and go back to the safety of the tried and tested social networks we know and love?

Reddit turmoil creates complications for marketers

Reddit bills itself as the ”front page of the Internet” and with nearly 170m unique visitors each month, it has become an increasingly attractive target for marketers.

But can marketers look past the company’s ongoing internal struggles?

BBC trials video subreddit to reach ‘increasingly fragmented’ online audience

The BBC’s experimentation with new methods of content distribution has continued apace with the creation of a new subreddit and a separate Reddit video news channel.

Officially unveiled in June, the news channel hosts a range of the BBC’s latest videos while the subreddit acts almost like an RSS feed.

Reddit received 114m unique visitors last month from more than 190 countries, so it’s easy to see why the BBC would want to try and establish a presence on the site.

In truth it’s likely that the BBC already gets a decent amount of traffic from Reddit, though no official figures are publicly available.

Matthew Danzico, head of the BBC’s Innovation Lab, explained that the new subreddit and video channel are part of a wider objective of trying to understand how to distribute content to an increasingly fragmented audience online.

Is referral traffic from Reddit of any value to publishers?

Reddit is a veritable goldmine for useful, interesting or downright bizarre content, making it a perfect tool for procrastination.

And one need only take a look at the stories that crop up in the mainstream media in the days after they first appeared on Reddit to see the site’s influence on the news agenda.

But is it any use to publishers seeking to gain additional readers, or social managers looking to drive engagement with a new community?

According to data from SimilarWeb, the UK’s main newspapers get a large proportion of their social referrals from Reddit.

The 21 reasons why your boss should pay you to browse reddit

Occasionally you see an incredulous question posted to reddit, along these lines: “What job do you have that allows you to browse reddit?”

I happen to think that all kinds of professionals should keep a close eye on reddit, as it is an ever-changing repository of the best content and discussion on the internet. Yes, there are too many cat gifs, but scratch below the surface and it is a fantastic place to find inspiration, examples, insight and expertise. 

I thought I’d provide an overview of some of the categories (aka ‘subreddits’) that are worth subscribing to. Each of these subreddits has plenty to offer, especially for those of you – like me – who work in the digital industry. Creative and marketing folk would do well to tune in.  

For the uninitiated, The Observer’s Tom Lamont recently published an insightful feature on reddit, which covers a lot of ground. Be sure to install the Reddit Enhancement Suite and download Alien Blue for your smartphone. Both are world class examples of apps that help extend and improve on the overall experience of a website (in terms of usability, and content access / discovery / bookmarking). 

Right then, where shall we start?

16+ of the best things to happen to the internet in 2013

To bring karmic balance after yesterday’s bile-dripping 15 worst things to happen to the internet in 2013, here’s a bumper crop of joy.

It’s all very well looking forward to next year and seeing what technological advancements will improve our lives significantly in the future, but if we don’t look back at what came before and collate them in an arbitrary order within the confines of a blog-post, then surely we are doomed to repeat our mistakes because we didn’t spend long enough dwelling over our collective achievements

And if that’s not a specious excuse for a list-based round-up of the year, then call me Alex Zane and give me a job of presenting mediocre YouTube videos on the telly at 2am.

Here are the best things to happen to the internet in 2013, in our award-winning content team’s not-quite-so-humble opinion.