With the ad market in free fall, many young businesses are are finding subscriptions, events and commisions attractive options for funding their businesses. But it wasn’t always that way.
When online real estate brokerage Redfin received funding a few years ago, the site’s business model was a bit untraditional. Redfin uses its agents to negotiate with real estate sellers and shares the commission with buyers.
Glenn Kelman, CEO of Redfin, tells the Times that when the company
received its venture capital: “it was a little bit like being in the
twilight zone, just because everyone expected us to have a different