redirect

The absurdity of redirect hell

If you had to think of all the adjectives that describe the web, there’s a good chance that ‘efficient‘ would be one of them. After all, few tools offer the ability to find information so easily and effectively.

But behind the scenes, the web may be getting less efficient in one area: getting you from point A to point B. That’s because of the proliferation of redirects being put into use by some of the internet’s most prominent services.