Reevoo

Should Amazon ditch its unverified reviews?

Consumer reviews are very valuable, both for the sites displaying them and the customers using them to help with their purchase decisions. 

However, the credibility of reviews has come under attack over the past couple of years, with lots of examples  there are plenty of examples of brands that have been caught out. 

As it stands, online customers tend to trust reviews more than most sources, except recommendations from family and friends, but that could change. 

Reevoo has just published a plea to Amazon, asking for the online retail giant to ditch all but its verified reviews.

So, should Amazon heed this plea? 

How Kia used consumer reviews online and offline

A few weeks ago, I wrote a post asking whether online reviews could work in an offline setting, and the consensus was that this could be a useful tactic. 

To find out more, I spoke to Kia’s John Bache, as well as Reevoo’s CEO Richard Anson to find out more.

Kia has been using Reevoo reviews in its print and TV ads, as well as in its showrooms. It has worked well so far, and provides a lesson for other automotive brands. 

88% of consumers consult reviews when making a purchase

Recommendations from friends are the most influential driver for UK shopping habits followed closely by consumer reviews, according to a new survey by Reevoo.

More than half of respondents (52%) said friends’ recommendations were influential, followed by consumer reviews (48%), advertising (24%) and advice from sales assistants (22%).

The survey also found that a massive 88% of consumers ‘sometimes or always’ consult a review when making a purchase, and 60% were more likely to purchase from a site that has customer reviews on.

Q&A: Reevoo CEO Richard Anson on social commerce

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Richard Anson is the CEO and co-founder of Reevoo, which aggregates verified reviews for brands and retailers. 

I’ve been speaking to Richard about how he fosters a culture of innovation within the company, and how he sees the development of social commerce and Reevoo’s role in this.