New Facebook search feature could boost social referrals

Facebook is an important source of traffic for many companies, including online publishers.

And a new search engine Facebook is testing in its iOS mobile app could enable the world’s largest social network to generate even more referrals for third parties.

Search engines driving less traffic to Facebook Pages: report

Some advertisers may be questioning their investments in paid Facebook ads, but even the brands most unhappy with Facebook’s paid advertising offerings are, by and large, continuing to spend big bucks on their Facebook Pages.

Those Facebook Pages may not technically be owned media, but Facebook Pages are free, and brands have more control over them than anything else on Facebook, so they’re often treated like owned media.