‘Big data’ has become a big buzzword in the tech community over the past
year, and for good reason: technology has made it possible for
companies to collect massive amounts of information and analyze it in
ways that were never before possible.
To Reid Hoffman, the founder of LinkedIn, big data is so important that
it can provide a significant competitive advantage. How significant a
competitive advantage? Hoffman believes big data gives a big edge to a
company that produces big skepticism: Groupon.