reiss

Q&A: Jared Field on PPC strategy at REISS

It’s pleasing to have so many upper case letters in a headline.

I sent some questions to Jared Field, PPC specialist at high street fashion retailer, REISS.

It’s an interesting time for the retailer, with increased numbers of stores and successful expansion into the USA.

Here’s what Jared had to say about life on the PPC shop floor.

10 of the world’s best mobile commerce checkouts

We’ve previously highlighted 11 great ecommerce checkouts, and now it’s time to see which brands have managed to create top notch, user-friendly mobile checkouts.

Given the disparity between conversion rates on desktop compared to mobile, it’s perhaps understandable that retailers might put more effort into optimising their desktop checkout.

However as mobile conversions are so hard to come by, you really need to make their purchase journey as comfortable as possible. 

These are by no means the very finest mobile checkouts in the world, and I’d actually be interested to read your nominations should you wish to add them in the comments section.

But these retailers have proved to be better than most when it comes to mobile checkout design.

Firstly, here are the criteria I look for…

10 gorgeous examples of social media creative for Twitter

Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen.

One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds.

You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the most of this opportunity than others.

I’ve previously blogged 10 brands hijacking Twitter feeds with creative preview images, and now I’m back with more useful examples.

Not all of them fit perfectly into the preview window, which is a neat way of essentially using an embedded image as a display ad, but they are all eye-catching and worthy of praise.

So, here they are then, 16 tweets that will hopefully inspire your own social efforts…

Eight impressive social campaigns we’ve seen so far in 2014

In January I forgot to publish our monthly roundup of impressive social media campaigns. Please accept my apologies.

But fear not, for this post includes examples of high quality social campaigns that ran in the first two months of 2014.

So read on to see eight examples of innovative or interesting campaigns, featuring Urban Decay, Land Rover, Esurance, Renault and Juventus FC…

How retailers are using social for Fashion Week

London Fashion Week kicked off on Friday and social marketing teams have gone into overdrive trying to produce content to keep their fans and followers in the loop.

The action on Twitter focuses around the hashtag #LFW, so being a fashionable guy I thought I’d check out how retailers are getting involved in the week’s events.

All the usual suspects have begun sharing relevant content, so here’s a quick run down of how different brands are using social to make the most of fashion week…

11 useful tips for designing welcome emails

When a customer signs up to an email newsletter they probably expect to receive a message from the brand welcoming them to the mailing list.

So it’s no surprise that welcome emails can achieve open rates of above 50%, as subscribers are less likely to see them as spam.

Therefore brands need to take steps to ensure they’re making the most of this opportunity by optimising the subject line and content to maximise opens and conversions.

There are a number of different goals that marketers can set out to achieve with their welcome email, whether it be simply thanking the user, attempting to collect more personal information, or nudging them towards a purchase.

This post will look at different ways brands can optimise their welcome emails for maximum impact.

Unsubscribing from email: how top fashion retailers try to persuade you to stay

Signing up to receive a retailer’s email newsletters always seems like a good idea at the time, but it’s almost inevitable that at some point the relationship will sour and you’ll be forced to search for the unsubscribe button.

And although marketers would obviously rather do everything in their power to prevent people from opting out of their email list, it’s in their best interest to make it a simple process otherwise it can harm the brand’s image and make it appear spammy.

To find out whether this is true in reality, I tried to opt-out of email newsletters from several fashion retailers.

This post follows on from posts examining the initial sign up process and how retailers handle welcome emails

Email sign up forms: a look at how 16 fashion retailers collect customer data

Email is a consistently effective method of driving sales, so having a large database of customer addresses is a powerful tool for ecommerce businesses.

In fact our Email Census 2013 found that more than half of responding companies achieve 10% of their sales directly from email marketing.

All ecommerce businesses have a sign up form somewhere on their homepage, though the precise method of subscribing varies between each site.

To find out the most effective way of collecting customer information, I signed up to email newsletters from 16 major online fashion retailers.

How Reiss used email to lure me into browsing its summer sale

Many retailers are currently slashing prices to try and shift their remaining summer stock before they get the winter threads in, and as a result my inbox is overflowing with tempting deals.

Reiss has been one of the most persistent brands and its email offers of 50% off are by no means unwelcome.

I haven’t yet been lured into buying anything, but I have spent several hours looking longingly at Reiss suits online and in-store hoping that they eventually up the discount to 95% off.

But in the meantime, here’s a quick look at the tactics Reiss’ email marketing team has used to successfully get me interested in making a purchase…