What have Ford Retail, Maersk and Boden all got in common? (Clue: it’s got nothing to do with cars, shipping or clothes).
You might have seen that Ford Retail UK has just launched a range of nail varnishes based on the colours of their latest Ford Fiesta.
The colours themselves, which include Hot Magenta and Candy Blue, might not be to your taste, but if you work in social media, you’re probably already wondering why you didn’t think of the idea first.
On the other hand, if you don’t work in social media, chances are you’re screwing up your eyes and mumbling: “why in heavenly tarnations would Ford Retail do such a thing?” And that’s before you’ve even seen the colours.
I imagine quite a few of Ford Retail’s senior executives have also questioned exactly how green nail-varnish is supposed to convince people to buy a new car.